Peterson Design Associates (PDA), established in 1991, was founded on graphic design, annual reports, direct mail, brochures, identity programs and collateral design. As today's mediums have changed so have we by adding such services as web development.

Founder and principal, Paul Peterson studied fine arts and design at R.I.T. in New York. After working in New York City for a number of well respected studios such as Zahor & Bender and Kass Associates, he moved back to the midwest and formed Peterson Design Associates.

Our creative drive continues to push PDA into new mediums with new ideas. Combining our knowledge of traditional graphics with new approaches gives us a new and different edge.