About

Founder and principal, Paul Peterson received a Bachelor of Fine Arts degree from Rochester Institute of Technology in New York.  After working in New York City for a number of well respected studios, he moved to Chicago, IL and established Peterson Design Associates in 1991. PDA is now located in Charlottesville, VA

Since its founding, Peterson Design Associates has evolved from traditional graphic design into a multi-disciplinary studio with expertise in graphic design, logo/identity development, brand collateral, exhibit design, studio and event photography.  A partial client list includes: Actors Equity, Ameritech, Chicago Theatre Company, Heroes First Foundation, IGA, John G. Shedd Aquarium, Kilo Kai Brand, Lance Armstrong Foundation, Northlight Theatre, OnStar, Sears, Roebuck and Co., SPP Pumps, Inc., SyncroFlo, Inc., The Field Museum, Tony Stone Images.